What’s the difference between traditional and digital marketing? Although some of the tactics are different, the general philosophy is the same. However, some companies have resisted making the move to the digital world. You probably…
Marketing
Key Challenges to Launching a Startup and How to Deal with Them
While each startup offers unique products or services to a specific target audience, many startups share the same struggles and challenges regardless of their industry, business model or other factors. Regardless of whether you are…
5 Tips on Choosing the Right Tech for Your Startup
Starting a business is a juggling act on so many levels. Entrepreneurs and small business owners need to be capable of wearing a number of different hats and performing a wide variety of tasks. But…
How to Manage Cash Flow for a Startup Business
It’s no secret that startup businesses and their owners oftentimes face difficult financial challenges. In fact, 8 out of 10 enterprises fail in the first 16 to 18 months due to a financial crisis. Managing…
What to Keep in Mind When Marketing Your SMB (Small Medium Business)
Getting more from your SMB (Small & Medium Business) requires that you design and execute an effective marketing strategy. However, you may feel as though you lack the knowledge and skills needed to do the…
Is it time for your Brand’s Visual Makeover?
Starting a brand makeover, visual or otherwise, should not be taken lightly. If you have created a brand, if your customers know who you are and what you stand for, getting a makeover will turn…