Starting a business is a juggling act on so many levels. Entrepreneurs and small business owners need to be capable of wearing a number of different hats and performing a wide variety of tasks. But…
Marketing
How to Manage Cash Flow for a Startup Business
It’s no secret that startup businesses and their owners oftentimes face difficult financial challenges. In fact, 8 out of 10 enterprises fail in the first 16 to 18 months due to a financial crisis. Managing…
What to Keep in Mind When Marketing Your SMB (Small Medium Business)
Getting more from your SMB (Small & Medium Business) requires that you design and execute an effective marketing strategy. However, you may feel as though you lack the knowledge and skills needed to do the…
Is it time for your Brand’s Visual Makeover?
Starting a brand makeover, visual or otherwise, should not be taken lightly. If you have created a brand, if your customers know who you are and what you stand for, getting a makeover will turn…
The Importance of Omni-Channel Marketing for Your Small Business
No matter how efficient it may be, no channel is omnipotent. This means that in order to maximize your reach, you need to send a consistent brand message over as many different channels as possible….
Best Cost-Effective Marketing Strategies for Freelance Business
Marketing plays a crucial role in the success of any startup, small enterprise or a freelance business. The only problem is that it can be quite expensive and it’s usually one of the first victims…