For businesses that focus on content marketing, getting the right message to their prospective client takes more than just writing helpful blog posts. Today, with more and more people appreciating the value of visuals, marketing professionals are also including such element across their campaigns, posting images and videos that relate to their brand as well as creating infographic that help educate their target market.
However, while many marketers are putting a lot of emphasis on social networking sites such as Pinterest, Twitter, Facebook and Instagram when it comes to their visual content marketing, it appears that not many are keen in using SlideShare. In fact, many people still regard the site as a mere directory for presentations. The truth, however, is that SlideShare offers a lot of visual content marketing opportunities. It is just a matter of tapping into its powers to get the most from it.
There is a lot to love about SlideShare and a lot more reasons to include it into your content marketing strategy. More than just a place to upload your webinar slides, it is also a website that boasts a powerful social community that reportedly has 60 million visitors and 3 billion slide views every month. Comscore also noted that compared to other popular social networking websites, Slideshare receives five times traffic from professional audience, which include senior executives, business owners and reporters alike. Likewise, as most of the visuals uploaded on the site contain relevant content, they rank well on search engines.
Strategies to get the most from SlideShare
With all the things mentioned above, there is no reason for you to disregard the value that SlideShare can bring to your business. So if you want to make good use of it to propel your visual content marketing efforts and improve your customer engagement, here are some strategies that you can follow.
Create content or presentations on topics you specialize in
Content marketing is all about making content that your target market finds relevant. So in order to make your SlideShare content more consumable, focus on what you specialize in. For instance, if your business is all about SEO, then make presentations that are relevant to that area and throw in a couple of images to make them all the more interesting. Also, do not be afraid to extend your expertise to other frontiers, but be sure to tie it back to your expertise. Doing so will help broaden your reach, helping you generate more leads for better business opportunities and will also help establish your reputation as an expert on the field you are operating in.
Come up with a powerful headline
No matter how much time and effort you have spent to create valuable visual content, it will be rendered useless if you do not use a powerful headline or title to attract potential customers. So always give your slides a title that will pique the curiosity of viewers and complement them with attractive visuals. This will help pull readers and will encourage them to click through the rest of the content.
Do not forget to optimize
Just like any other content you make online, your SlideShare presentations will rank better on search engines if you spend time optimizing them. Thus, always include keyword-rich titles to your presentations and give them descriptions and tags as well.
Share your content across social media platforms
The great thing about SlideShare is that it works well will with other social networking platforms. For instance, LinkdIn features a plug-in that lets users share their SlideShare presentations on their LinkdIn profiles. Facebook and Twitter, on the other hand, have an external application that can be utilized to sync SlideShare presentations on the said social networking sites. With such capability, you have the option to keep your audience engaged to your content without the need to leave their preferred social networking platforms. So make it a point to share all your presentations on multiple marketing channels you use.
Use your presentations offline
One advantage of SlideShare to other websites is that it lets you make use of your presentations not only online but offline as well. That is, you can utilize them as visual accompaniments during meetings, webinars, client presentations, etc. This, in turn, can help expand your audience reach.
Garner new leads
SlideShare members are given the ability to integrate a lead generation form at the end of their presentations. The form asks viewers to input their information if they want to download your presentations. You can take advantage of this by adding it into your presentations so that you can get new leads for your business.